In this important urban renewal zone at the entrance to the Brisbane inner city, I carried out a detailed wayfinding analysis establishing messages and links between the northern and southern sections of a bulky goods retail development.
My visual design and typography choices were a reflection of the building’s architecture, sophisticated wealthy clientele living in the area, and the strict signage guidelines I helped set out for the precinct.
I also completed the documentation & managed the project from briefing to installation.
Transport for London
London’s iconic Oyster Card is prepaid smart card used by residents & visitors to board the tube, trains, busses and trams without the use of real currency. The card was recently hacked allowing people to top up the card value themselves.
TfL’s brief was to slightly redesign the graphics on the card so customers could identify a new card exists and so TfL staff would be able to identify customers still using the old card up close and from a distance.
The project is situated in the trendy Brisbane suburb of Spring Hill. The apartments are set in a lush, green, hilly zone behind the CBD having tree-lined streets and parks.
The brand developed by an ad agency focused on air bubbles suspended in water. When implementing the brand I used the existing logo, but developed a new colour palette and graphic elements that reflected the leafy nature of the area and the architecture of the building. This attracted not only a green customer but one wishing to pay a premium to live close to the CBD in apartments that promise a leafy escape.
I also completed the wayfinding analysis, documentation, scheduling, and project & staff management for the job.
Law firm history wall
Working with another graphic designer and an archivist from Clayton Utz, we designed an entrance statement for one of Australia’s oldest and largest law firms. Their offices cover multiple floors of the recently completed Riparian Plaza designed by Harry Seidler, which is situated on the edge of the Brisbane River.
The history wall engages clients, showing the company’s history via photographic panels printed on aluminium, a glass time line of events, and updatable display boxes containing important artifacts.
I co-designed the project, and also documented and project managed the job.
Russian petrol stations
Russia’s largest oil company Gazprom, set about rebranding it’s 2000+ petrol stations. The brief for Minale Tattersfield covered design and documentation of all built structures, manufactured components, interior design, internal & external signage.
Working with a team of 5, I was responsible for the design & documentation of floor plans, elevations and detail drawings relating to the entire retail store exterior & interior components. Seven sizes of store were designed ranging from 40m² to 430m².
This project involved modernising a successful signage scheme in a cultural precinct designed by Minale Bryce in the 1980s. The building of a new entrance to the Museum and Science Centre lead to the commission.
I decided to continue using the typefaces, information hierarchy and arrows of the old scheme for brand consistency, but modernise the signage using new materials that reflected the new entrance’s glazed architecture.
I carried out the wayfinding analysis, designed, documented and project managed the job.
The brief for this project was to create a series of manuals that defined the look, information graphics and construction specifications for a centralised bus stop system in South East Queensland. The region is spread over 1000km and contains 23 transport zones. Before the new centralised design, each council, shire and bus company had their own bus stop design and information system.
I designed 3 sign types of varying sizes and uses, all of which display the same information hierarchy and a similar visual layout for ease of passenger use. This together with the green zone marker and hail the driver symbol I designed is now used across all Translink infrastructure and printed material.
Commercial & restaurant precinct
The SW1 precinct on Melbourne Street is situated between the southern side of the Brisbane River known as South Bank and the cosmopolitan suburb of West End. The SW1 brand is formed from the ‘S’ & ‘W’ of the adjoining areas. Stage 1 of the development was designed by architects Cox Rayner.
I developed a signage and wayfinding masterplan for the site and implemented the designs in the completed stage 1. The signage references the SW1 brand through the meeting of timber and metals as well as the shapes of vertical shards and the roof line of the buildings, to create the final signage forms.
3 Montpelier refers to the road the showrooms are located upon. The building is situated in the same sensitive urban renewal precinct as the Homemaker City project.
Working with a junior designer, we designed the extruded 3 symbol and leaning ‘sticks’ to become a memorable locator for the showrooms by engaging motorists as they stop at the nearby intersection.
We carried out a wayfinding analysis for the site and surrounding vehicular approaches. We then designed, documented and project managed the fabrication of the signage scheme.
Football team clubhouse
The Brisbane Lions are three times premiers of the Australian Football League (AFL), a football game played on an oval field with four goal posts at each end of the field.
Working with the architect I was commissioned privately to design and implement theme graphics for the Lions clubhouse know as ‘The Lions Den’. For these graphics I developed a mosaic which is made up of the three symbols connected to the Lions brand: the lion, the football and the AFL shorts. The project scope also covered directional, facility and identification signage and project management.